With the coronavirus pandemic causing fans to ponder if they can afford sports tickets when action resumes, the University of Kansas is attempting to convince its diehards to come back to Allen Fieldhouse.
Season tickets for 45 percent of the seats at the famed Lawrence, Kan., facility will cost less than they did last season, the school announced Tuesday. It’s the first price drop for the Jayhawks since the 2008-09 season.
The lowest-level season ticket for 2020-21 will cost $500, down from $975 for the 2019-20 season. However, the school is requiring a $100-plus donation to the Williams Education Fund for fans to be eligible to buy season tickets.
Kansas athletic director Jeff Long said in a statement, “Our priority is to keep Allen Fieldhouse as the best homecourt advantage and we cannot do that without our fans. We have heard the concerns of some fans that our prices have increased to a level some struggle to meet, and given the economic conditions created by COVID-19, we felt it was a good time to reduce some prices and create more options for our loyal fans.
“Simply put, we know many of our fans will be struggling when we emerge from this pandemic and we needed to create a more affordable experience or we could risk losing the incredible home court advantage that has made Allen Fieldhouse the best college basketball venue for decades.”
The price for the two best levels of seats will remain the same as last season, $1,650 and $1,275. However, all other season tickets will now cost $975, with that tier encompassing seats that last season went for $1,125, $1,000, $875, $750, $625 and $500.
“We felt it was important to create a dramatically reduced base line season ticket as an option for our renewing season ticket holders that are experiencing significant financial stress,” Long said in the statement. “Additionally, we think it will be an attractive price point for fans that want to become season ticket holders for the first time or are ready to become a holder again.”
Jayhawks coach Bill Self added in the press release, “It is unfortunate to see how this pandemic has hit so many, so hard, but hopefully the addition of tiers and lower ticket prices will allow our fans to enjoy Kansas basketball together again soon.”
Kansas hasn’t had trouble selling tickets in the past, as it has sold out the past 306 games in a row dating back to 2001-02.
The Jayhawks finished the 2019-20 season ranked No. 1 in the country with a 28-3 record. They won the Big 12 regular-season title with a 17-1 mark, and they were set to kick off play in the conference tournament when the season was halted March 12 due to the COVID-19 outbreak.
–Field Level Media